Lemonade: Sharing Risks, Sharing Profits and the Sharing Economy: an Insurance Paradigm?


Tuesday, March 21, 2017 12:30 pm to 2:00 pm



The Insurance Law Center at UConn School of Law and the Connecticut Insurance & Financial Services Cluster will present a series of planned forums over the next year showcasing innovations in insurance practice, law and regulation. The insurer Lemonade will be featured at our first event, an informal workshop with Lemonade executives, students, faculty and business partners for a light lunch, discussion and a question-and-answer session.

Lemonade has adopted a new business model for property and casualty insurance, embracing both the Sharing and Online Economies. Lemonade sells insurance and pays claims through an app, taking a fixed fee from premiums. It uses the remainder of the premiums to pay claims and buy reinsurance, with any leftover funds donated to a charity selected by the policyholders.

Lemonade’s business model relies on insights from behavioral economics, and its marketing, coverage design, and claims handling are based on the latest research on how people understand risk and make decisions. Demonstrating this commitment, and likely unique among insurers, Lemonade’s senior executive staff includes a Chief Behavioral Officer.

Students are encouraged to attend.


Pat Carbray


If you require reasonable accommodations for a disability, please contact the Law School at 860-570-5130 or via email at law.access@uconn.edu at least two weeks in advance.