RESTATEMENT OF THE LAW, 3rd,
UNFAIR COMPETITION

§ 46 APPROPRIATION OF THE COMMERCIAL VALUE OF A PERSON'S IDENTITY: THE RIGHT OF PUBLICITY

One who appropriates the commercial value of a person's identity by using without consent the person's name, likeness, or other indicia of identity for purposes of trade is subject to liability for the relief appropriate under the rules stated in §§ 48 and 49.

Copyright 1995, American Law Institute