Promoting Your Event
The director of communications for the Law School must be consulted if you are planning a major event to assist you in planning for the promotion of your event including:
- Printed materials including invitations, programs and posters;
- Posting of information to the homepage of the Web site;
- Posting to the Law School's social media sites;
- Media relations; and
- Arranging for a photographer
Printed Materials
The University of Connecticut School of Law has a particular style and protocol for printing and mailing formal invitations, posters and programs. Specific logo specifications must be met. Logos currently on the Web site are not suitable for printed materials. E-mail invitations to the Law School community may be adequate for some events. Groups are reminded that a limited number of e-mail messages should be sent to the Law School community regarding events taking place on our campus.
For printed invitations, you will need to obtain approval of the design from the director of communications. The director will also provide guidance on the requirements of using public money to pay for promotional materials.
When Law School graduates are speaking on panels for symposia, please be sure to include graduate years when referencing these individuals in printed materials. Additionally, the director of external relations and the director of communications should be notified when alumni/ae will be participating in any events.
Email promotion
Please be sure to communicate with the smallest, appropriate group possible when using email.
Homepage and Social Media Promotion
The sponsoring organization should submit information to the director of communications regarding the details of the event. Information should be sent via e-mail.
Media Relations
All requests for media coverage for Law School events must be coordinated through the Communications Office. This includes any correspondence with the media/public relations professionals at the Storrs campus.
Photography
Photographers routinely are hired to capture photos of some events for the Law School Graduate Report. If your organization has a particular need for a photographer, please contact the director of communications at least two weeks in advance to make arrangements.
Special Note on Taping of Events
In instances where an event will be taped a waiver must be signed by all speakers at the event. Please contact the director of communications for a copy of the waiver.
Event Protocol
There must be staffing at the check-in table during peak times for receiving guests. (i.e. morning registration, during breaks before panels). Individuals conducting check-in should not eat, drink, or answer their personal cell phone at the check-in table when greeting guests. During non-peak hours, a professionally prepared sign should indicate to guests directions for proceeding to the event. Post-it notes or other hand-written instructions are not acceptable.
