He offers several suggestions for writing a persuasive brief:
Boil down your arguments to a single theme - with the right theme, a legal brief can tell a compelling story
Eliminate legalese and use the plainest language possible - everybody hates legalese, even judges
Concede any obvious weaknesses in your case up front - that will clear the air and let the judge focus on the merits of your argument
Edit out anything that does not advance your theme
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